In a path-breaking step in movie exhibition marketing, Adlabs Cinemas has launched a co-branded credit card in association with ABN AMRO Bank, one of the biggest multinational banks. The initiative, first of its kind in cinema segment, is directed towards a higher level of consumer marketing in the exhibition segment.
Cardholders not only earn points while they use the card at Adlabs, but also earn points while they use the card at other retail establishments. And the best part being that these points can be redeemed instantly at any Adlabs Cinemas.
Chief guest Karan Johar launched the card on April 7.
Courtesy: IndiaFM.comIn the present day, there are far less people who enjoy Indian classical music as they feel it is too slow for them. Many youngsters go a step further terming classical music to be boring. But then, enjoying music is a personal journey and purely depends on the moods. However, in keeping with times and demands, today, most music composers have shifted from the classical to newer forms, whereby they imbibe the Indian melody and tunes with the western beats.
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India is a country known for its unity in diversity. India is made up of innumerable and varied cultures that inhabit various regions of the country. Though this country is made up of over twenty States, each one having its own mother tongue, culture, traditions and art forms, these states have varied regional cultures. Every region has its own unique art forms, which includes music, poetry, prose, handicrafts, paintings, etc.
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