It was a war that was waiting to happen. With the entry of many a cell operator, the only way out was to get someone to model who is a smooth operator. And who else can fit the bill than Abyâs baby, Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, its Aditya Birla Group''s mobile service operator Idea Cellularâs turn to sign on the most saleable endorsement star.
Idea Cellular has appointed Abhishek Bachchan as its new brand ambassador. âYes, I''ll be endorsing Idea Cellularâ confirms Abhishek Bachchan from Namibia, where he is shooting for Drona. Idea and Abhishekâs association is said to be one of the most expensive deals of the recent times. The telecomm company has signed a 3 year deal with the star.
Abhishekâs next release is Pradeep Sarkarâs Laaga Chunari Mein Daag. He is currently busy shooting for Goldie Behlâs Drona which will be Abhishekâs first super hero movie. The film also stars Priyanka Chopra, Kay Kay Menon and Jaya Bachchan.
In the late 1960s and early 1970s, rock and roll fusions with Indian music were well-known throughout Europe and North America. Ali Akbar Khan's 1955 performance in the United States was perhaps the beginning of this trend, which was soon centred around Ravi Shankar.
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