After actress Aishwarya Rai, now it's Aamir Khan to be featured on Coca-Cola 'Thande ka Tadka' campaign. According to Vikas Gupta, VP-Marketing, Coca-Cola India, both ads are humoristic in its own way. They also reflect the new-found confidence of the youth using wit and humor. It speaks the language of the new generation.
In the new ad Aamir makes a smart appearance as a tourist who emphasizes on "How food tastes best when had with Coca-Cola". He also invents the concept of Thanda being synonymous with a bottle of Coca-Cola. Aamir was last seen in Coke's 'Piyo Sar Utha Ke' campaign.
Coca-Cola has tied up with some key hang-outs and eating out joints where a bottle of Coke would be an integral part of the combo food menu.
Courtesy: IndiaFM.comA Hindustani music performance commences with the alap, which is a slow invocation of free rhythm. This is followed by a jhod, which is a rhythmic piece. The rapid rhythm called jhala comes next. The next stage is the gat, which introduces the percussions. This stage moves from slow, to medium paced to rapid. And finally the performance concludes with the alap.
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Ghazal singers are known for the emotions, feelings and expressions they put into their performance. Most singers prefer to play the harmonium while they sing, giving them complete control over the tempo. Most lyricists compose their own music, as they know exactly what kind of a mood they intend bringing about through their poetic words. Though the first ghazals were written in Urdu, today, this form of poetry is written almost every regional language of India.
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